The plus size fashion industry has grown into a multi-billion dollar giant with revenues around $17.5 billion per year. While that may come as a shock to those outside of the industry, fashion insiders know that more than 66% of American women fall into the plus size category. For the consumer, this means that selection, quality, and pricing will vary widely among retailers and designers: a positive for those who are buying. For the fashion industry as a whole, this means that many are frantically trying to catch up to take advantage of this market, while other are making waves of their own.
Models, Models, Models
Plus size model and social media star, Tess Holliday, made waves earlier in 2015 when she became an Instagram sensation and then later when she was the first plus size model signed to a major agency. High-end retailers and private boutiques are beginning to add designer plus sized pieces to their racks. Online retailers that cater specifically to plus sized women are seeing their momentum take off as they offer a previously neglected part of the fashion market attention. Even runway worthy designers like Eden Miller’s Cabiria are starting to show their love for full-figure women. More and more curvy bodies are appearing in ad campaigns, runways, and even iconic magazines like the Swimsuit Edition of Sports Illustrated.
But even with all this growth, the fashion industry has a lot of catching up to do. Truly good news was the fact that Calvin Klein featured their first plus sized model in an ad campaign earlier this year. But for the entire stir the news caused on social media, one thing remained clear: at size 10, 27-year old Myla Dalbesio, is not plus sized, especially in a world where the average woman is a size 14.
Trendier and Edgier Options
Luckily, it seems that the fashion industry is catching up. Retailers are now offering trendy and professional options for plus sized women. Innovative fashion and designs that are well made and fit better are the traits that have often been compromised in plus sized fashion. It’s often difficult for designers to judge how a straight size design will fit on a curvy figure so many have neglected to expand assortments to a fuller figure market. If retailers and brands hope to turn a profit and keep existing customers, an investment into plus sizes is needed: nearly a quarter of plus sizes are more expensive than average while the market has tripled in growth since 2011.
If you prefer to shop online and try before you buy, a clothing box subscription might be the way to go. Many online retailers are getting in on it, allowing their customers to complete a style profile and receive a clothing box – usually on a monthly basis – of choices they can either keep or send back. These services are a great option for many women, especially if your weight tends to fluctuate up or down throughout the year.
Plvsh is a clothing concierge service that delivers fashionable, quality, merchandise straight to your door. We are the ultimate fashion destination for the discerning consumer and cater to all tastes. Whether you’re looking for funky, casual, or professional, Plvsh can offer you the latest in chic, stylish fashion including advice and expert concierge styling!